Yves Saint Laurent to change their name & Revamp the fashion house

by - Saturday, September 29, 2012

29th September 2012

Morning readers, 

Hedi Slimane’s has set, to revamp the YSL website ahead of the showing of his spring and summer 2013 ready to wear collection on Monday evening. 
  A YSL spokesman said visitors to the revamped site would be able to pre-order items from the cruise and spring seasons, including ready-to-wear and accessories.
Ahead of Tuesday's reboot, Slimane mounted a "preview" animation today that will occupy the home page. It is slated to change on Sunday.
The site’s URL will remain the same, Ysl.com, and with similar site architecture, but with new imagery and layouts all by Slimane, the spokesman said.

Hope you all have a wonderful weekend

* See all the news of Slimane's takeover at YSL below 

21st June 2012- 21:55
Just in through the media of twitter..
Here is thought of one of our media experts on the new name for YSL.
"@AlbertDCastro: Hedi Slimane I love you, but go home. Who do you think you are to change the Yves Saint Laurent name to Saint Laurent Paris?!"
Do you think it's right to change a name which is known through the beauty and heritage fashion worlds?
Have your say in the comment box below.

Afternoon readers,
It’s been on rollercoasterof a day without stopping to break to blog or even tweet.
Since I found about this breaking news I knew I had to update you all.

It’s been announced that YSL new comer Hedi Slimane, who has taken over Stefano Pilati is changing Yves Saint Laurent name, to Yves Saint Paris. This has come after Slimane’s newmakeover to the Parisian fashion house.

It is to set to be introduced in thefollowing months and to be implemented by the time Slimane’s spring and summer 2013 collection lands in stores.
WWD reports. The designer will use the same font and nomenclature that the label's eponymous founder first used when he launched his ready-to-wear line in 1966, then called Saint Laurent River Gauche.

   Aspokesperson for the label told WWD that Slimanewill use the house's "original branding" in order to restore"the house to its truth, purity and essence - and taking it into a newera", while "respecting the original principles and ideals". The brand's logo will also remain the same.

Silame will beshowing his pre spring and summer 2012 collection, to a small slection of buyers.

*Source WWD

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