Lana Del Ray for H&M

by - Tuesday, July 17, 2012

Evening readers,
  I have been getting ready for the summer vacation with chopping off my brunette locks and swapping them with my brunette bob, ahead of the sunshine... As Victoria Beckham says “The airport lounge is my runway”

  Vogue cover girl and very lucky to have a Mulberry bag named after her Lana Del Rey is going to be within the high street store H&M’s, autumn and winter 2012 and Christmas campaigns.

  "We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice," said H&M PR manager Chloe Bowers. "We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn's silhouette."


   Del Rey will also featuirng  in a television advertisement for the brand and will record Fifties song Blue Velvet for the occasion. The mini film will be released on September 19


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