Nicole Richie Caspule Collection for Macy's

by - Monday, July 23, 2012

                                                    Morning readers,
4 days to go until the Olympics. Here at EJMfashion we are getting into the team spirit of things. Over the week we will post up topics and teams uniforms in a countdown to the Olympic opening ceremony on Friday...
  However over this morning cuppa we focus on Nicole Richie’s capsule collection for Macy’s. Richie has turned designer for the store to launch 24 to 30 piece of ready to wear collection, which will be available in Macy’s and online in September.
  Richie: This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers," she revealed, adding the clothes are for the "modern woman" and her "many different layers."

Macys store bosses: Nicole is pretty savvy when it comes to the fashion business and understanding consumers. She's a real fashion influencer," Martine Reardon, Macy's Inc.'s chief marketing officer said."She's got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style."

Enjoy the sunshine and your day!

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