Breaking News: Mary Katrantzou & Vodafone UK

by - Wednesday, August 15, 2012



Mary Katrantzou at LFW
Morning,

  Here is some fashionable breaking news for you ahead of London Fashion Week. This morning British Fashion Council held a breakfast at Soho House, to announce that Vodafone UK will be entering an exclusive two season partnership with Mary Katrantzou. Vodafone UK will work with Katrantzou across spring and summer 2013 and autumn and winter 2013. This collaboration will offer Vodafone customers access to her catwalk show as well as the chance to meet her backstage at LFW.

   Danielle Crook, Vodafone’s UK Director of Brand Marketing, said today: “Mary Katrantzou is one of the most exciting designers in British fashion today - she was a natural fit to help us continue our involvement in fashion. Her bold graphics and iconic designs have attracted a cult following from every part of the fashion world and we are thrilled to be working with her. For us, this means we can give our customers a unique fashion experience at Mary’s catwalk show during London Fashion Week.”

Mary Katrantzou said: “I am excited to be working with Vodafone, as a brand they have really cemented their credibility and support within the fashion industry over the past few seasons. Their innovation elements really appeal to me and it felt a natural fit to join forces. I'm really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week.”

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