Ahead of Chloe's showing next monday.. The Chloe Exhibition

by - Friday, September 28, 2012



My family has been wearing the labels fragrance well before I was born. They past it onto my mother and relatives to now my cousins and myself, yes I’m on about the traditional bottle of Chloe. Chloe has always been a favourite in the family.
Ahead of their spring and summer 2013 collection next Monday news has come regarding Chloe’s exhibition, which will be celebrating their 60th anniversary.
This celebratory exhibition will showcase Chloe’s history and most memorable moments from fragrance to fashion.
This exhibition will be held at the Palais de Tokyo.
The exhibition aims to capture that youthfulness of the brand.

           Tonight is the celebratory party to mark the opening of the exhibition.

  Along with the exhibition Chloe is also publishing a book to celebrate the 60th anniversary of the Parisian label. For an interactive experience Chloe has created a new digital platform called the alphabet – which allows fans of the brand to get to understand the story of the brand through doing from A – Z.

 
Wishing you all a happy weekend xEJM

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