Guest Blog by IdlewildLondon: Pyjamas at London Fashion Week

by - Monday, February 18, 2013

I love this post from Last year's London Fashion Week....
Pyjamas at London Fashion Week?


One thing has taken over fashion magazines this month, that one thing can only be London Fashion Week 2012.

Would you consider walking outside in your PJ's?  We are not talking your favourite comfy jim jams that you lounge around in on a Sunday or if you are brave run to your corner shop with a coat over the top to get a bottle of milk and Sunday paper.

We are talking FASHION PYJAMAS, as seen on the catwalks showcased by the likes of Stella McCartney, Jil Sander and Jonathan Saunders.

Ildewild London have backed this trend in a very classy way.  There are a range of pyjama suits available now that you would be proud to walk the streets in.  If you are not feeling quite brave to wear as a suit (with your heels of course), they work fab as separates.  Our favourite is New York Botanical design.  Not only are they gorgeous and bang on trend but the bottoms would look fab with a blazer and vest.

So what do you think?  Do you agree with me that the pyjama trend is here to stay?  For something to last more than two seasons and a favourite by celebrities must be good.


An early adopter was Alexa Chung.  She gained instant credibility as the trend has dominated the high street since.Alexa carries this off well, it is a semi casual look that works really well.  Are you converted yet?
Gone are pencil skirts and mesh prints, top designers are causing a storm and showing us that fashion can be achieved without breaking the bank.  Comfort is now fashionable.

If you can't wait to try out this look, try these pretty bottoms from Esprit that has proved to be very popular.

Which is your favourite pyjama look?  Who needs gimmicks to impress.

Dip a toe into this trend, it is a look that works very everyone.....


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