Diet Coke 30th anniversary collaboration with Marc Jacobs

by - Tuesday, March 12, 2013

Late afternoon yesterday was the press launch of Diet Cokes new collaboration within their new design for their 2013 bottles and cans. In a celebration of 30 years of Diet Coke they have collaboration with fashion designer Marc Jacobs through his 80’s, 90’s and 00’s signature style.
"I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign," says Jacobs, "Diet Coke is an icon… and I love an icon." All three designs will be available on cans and counter bottles nationwide, and all will feature an exclusive code for the chance to win a Marc Jacobs tote.

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