Debenhams Edition Collection: Jonathan Saunders to Mario Schwab

by - Monday, April 29, 2013

Debenhams is one of our respectable department stores within the country amongst, being known for its phrase ‘Designers at Debenhams’ which garments are made by our London designers from Matthew Williamson to Jasper Conran. These garments come at the fraction of normal price for a designer piece.

Throughout my retail therapy within their Leeds store mainly amongst, the other Debenhams I’ve visited they have launched an Edition collection which showcases emerging designer talent. An edition showcases designer such as Jonathan Saunders, Marios Schwab, Preen, Roksanda Llincic, Ashley Thomas, Jonathan Kelsey, and Yukari Sweeney.


This new department within Womenswear particularly comes with a new fresh market for Debenhams in terms of retail and purchases because, the clothing does not just meet one women's requirements however instead opens up shopping the Edition to more women at different ages.

 Throughout looking at the Edition collection I've noticed that Saunders have used bright block colours and prints to a more sixties and seventies style along with, his signature tweaks and shaping we normally see from him with his collection at LFW.  

  Onto the accessories down by Kelsey he has used the brands DNA of sexy yet modern mantra theme through the shoes and handbags. Preen was quite interesting because they have used blouses and leather jackets amongst, using a minimal palette to get that theme across of a modern strong silhouette whilst combing this idea of masculine and feminine elements together.  

   In amongst it all you've got Schwab who understands the contours of a women's body which has developed a collection which you can wear to any occasion. Continuing my look around the stock which was out within the Edition range Debenhams has on boarded designer Roksanda Llincic to join the Edition. Here presence within Edition is the side of soft tailoring to beautiful yet elegant drapery garments whilst, evolving her garments around this atmosphere of being effortless chic.

The Leeds store only had stock in the designers I've mention however, has the entire collection of designers who are a part of the emerging talent of the Edition range.  

After looking around for the perfect prom dress I've finally found it within the Edition range and I'm pleased to say I'm wearing Jonathan Saunders green fit and flare box pleated dress and black patent heels... Here is myself wearing the dress... Shop the dress now and get 20% off!

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