Summer Hi! Embrace the Spirit of Summer with Jack Wills

by - Wednesday, March 26, 2014

Let’s pack that suitcase and go somewhere exotic shall we?





Embrace the spirit of summer with Jack Wills summer collection with this year’s campaign shot in South Africa with model Ashleigh Smith. The British brand’s summer is all about having that ‘Summer Girl’ fun with, your sun-kissed skin all captured with Britain’s beauty of its countryside’s nature mixed in with the brand’s signature stripes that add a lively edge to any outfit. All captured around that summer vacation on the shores of Salcombe or even abroad girls….

Gorgeous florals, lace, and pastel prints taken from the British countryside have been injected across a range of feminine dresses and the classic Jack Wills closet staples.





A summery palette is washed across the skinny – boyfriend jeans which metaphorically create that after feeling when, worn on that memoir of spending a hazy sunny day on the beach. There’s even a nod to traditional broderie anglaise designs too within the collection.

Thinking about the great British weather (rain) Jack Wills have portrayed a masculine feel throughout its range of outwear to pack with you. For them cool summer evenings they've added super soft pastel knitwear and cosy crews whilst, giving you that cool ensemble option of a cute denim dungarees and blazer.  


A ‘Golden Girl’ moment is brought with the sun dresses (here is my favourite)  whilst, opting for warmer climates the swimwear is adorned with this season’s must have prints too.As for accessories to add to your summer look ladies the British brand have added leather duffels, shoppers in luxe metallic and sandals.
All topped off with the Jack Wills classic ‘panama hat’!


One last thing ahead of packing your suitcase ladies the summer collection will be in store and online from 27th March 2014.So get planning that summer getaway whether at home or away and say....





Tweet: @JackWills 
Instagram: jackwillsuk

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