London Fashion Week: It's new home from Spring/Summer 2016 Season

by - Monday, April 27, 2015

London Fashion Week is moving from its usual spot in London which is Somerset House with the famous Tom’s Kitchen which has been a haven to re-energise within delicious food on site. It was announced this morning that London Fashion Week hub will be moving to a location which personally from looking at the map is more within the heart of the fashion within London. The location isn’t too far away from Regent Street or Mayfair yet the Brewer Street Car Park, in Soho has always played a part within the LFW showcase of hosting international designers to its area of which Soho has always been a part of the emerging talent of this industry.

It’s set to be continued….

The venue will be hub where designer catwalk shows in the BFC Show Space and the Designer Showrooms where over a hundred designers will exhibit their collections to an audience of UK and international press, buyers and stylists. The flexible space will also be used for LFW guest registration, photographers’ area and press, buyer and sponsor spaces.

Caroline Rush, Chief Executive of the British Fashion Council added this morning: “The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street. The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity."

The Venue is to be the new home for London Fashion Week starting with the Spring/Summer 2016 season of collections in 18 – 22 September 2015.  Like I mentioned earlier this move for LFW is going to grow the talent which is emerging and it’s going to more accessible for the talent to be easily highlighted across to the buyers of nearby retail neighbours which are close to the venue. This opens the question of how more exposed the talent London has as a Fashion capital is going to be due to this move over the years to come of showcasing LFW at Brewer Street.

The BFC thanks the Somerset House Trust for housing LFW since 2009, a period in which the event has significantly evolved.  The BFC offices will remain at Somerset House. For now the BFC have highlighted that its sponsors and committed is more vital than ever.
Overall as a fashion blogger who calls London my second home it’s going to be an added benefit to London’s talent from emerging and established and of course The British Fashion Council too.

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