Paper London is named 13th Best Online Store by British Vogue

by - Thursday, October 25, 2012

Flicking through the pages of British Vogue November issue, with a morning regular cuppa ahead of the afternoon is quite rewarding especially seeing one of your loyal labels featured within the issue.
 I’ve featured Paper London on the blog a while back regarding their spring and summer 2013 collection, within the new talent section. They are an amazing team to work with.  It’s my pleasure to announce to you all that Paper London has been named 13th Best Online Store by Vogue.

After seeing this achievement by Paper I recently got in touch with the label to hear there reaction.

“What does this achievement mean to Paper London. Where do you plan to go next?”

 We were so excited to be named 13th Best Online Store by Vogue. Being a relatively new luxury brand, our website is the main platform for exhibiting our collections and also our store. With this in mind our aim is to create beautiful, detailed content for the site as well as making sure the customer has a clear and easy user journey and enjoys their experience.
We treat our website like a portal where we feature all of our recent press. We also have a news page which updates our viewers on upcoming pop up shops, press credits and gives PAPER's recommendations on current exhibitions and other goings on in London. We also feature a blog which acts as our moodboard and is curated directly by our Creative Director to give our viewers an insight into our inspiration for our collections.
As regards to the future, we are always on the look out for new and innovative ways to keep our site fresh and exciting for our users without losing any of the functionality. For example we are currently looking to incorporate spotify so that we can share playlists of our favourite tunes which we have playing in the studio. We are also looking into expanding our video content so as to give our users a real feel to the movement and quality of the collections to enhance their experience.

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