George Hardinge for River Island

by - Monday, January 21, 2013

George Hardinge has featured on the blog during, the collaboration with ‘Then and Now’ designer profiles and now this year she is set to collaborate with River Island. This exciting collaboration between River Island and Hardinge will see the pair work together for a spring/summer 2013 collection featuring, the dreamy aesthetic of her mainline - featuring both clothing and accessories.

The spring/summer 2013 will also become a digital innovation throughout the autumn/winter 2013-14 season at London Fashion Week, through launching a small video regarding the collection. This digital innovation will be directed by Alex Turvey and starring Ben Grimes - as part of the Fash/On Film series which features doing LFW.

Speaking about her collaboration and the collection Hardinge stated:

“When I started my business I made a plan to one day collaborate with a high street retailer and I am so happy to see that happen," she told us. "I absolutely love what River Island are producing at the moment - there is a definite buzz around the brand and they are really bringing something fresh and new to the high street."  "I have a fascination with sculpture and love to transfer this 3D way of working into clothing - the main showpiece which is shown in the film was sculpted to flatter and mould around the female silhouette."

Hardinge’s 14 piece collaborated collection will be out in March.

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